188bet đăng ký Mr Tran Van Trung – Beverage Sales Manager Of FIT

An important part of F.I.T Consumer

Mr Tran Van Trung was born 188bet đăng ký 1975, andgraduated with distinction Master Degree of International Business Administration of AIT University 188bet đăng ký Bangkok, Thailand.

Before joining F.I.T, hehad14 years of working experiences as Sales and Marketing Manager of giant consumer corporates such as: Kinh Do Corporation (Director of Business Development);Asia Food Joint Stock Company (Asia Foods) – which has been well-known with Gau Do Noodle Brand (Director of Business Development & Sales Director); PTGroup from KulduSari NabatiIndonesia – with pastry brand, Nabati(Nationwide Sales Director); ICP Group (Nationwide Sales Director for Food industry); Golden Hope Nha Be Company (Director of Sales & Marketing); Unilever Vietnam (Head of Trade Marketing for Food industry) …

188bet đăng ký addition to the above-mentionedpositions, MrTrung also took responsibility as Head of Trade Marketing Department (marketing at outlets) for the Tan Hiep Phat Beverage Group during May 2005 to August 2007. Hewas respected as animportant contributor 188bet đăng ký launchinga completely new product into the market – green teabottledproduct with Green Tea 0⁰ brandname, which has created the new consuming trend. With advantages of pioneering and effective marketing programs, Green Tea 0⁰ was quickly received by consumers not only help THP occupy nearly half the market share of green tea drink 188bet đăng ký Vietnambut also led to appearance of a series of green tea bottled brands later.

Not only bring great success for the THP with Green Tea 0⁰, Mr Tran Van Trungmade huge contribution to build the company’s sales networkunder the new model or distributor model,whichhelped THP beverage gain revenue growth of 20% / year.

Vikoda impressive growth

 

188bet đăng ký charge with FIT consumer since July 2015 as Beverage Sales Director, MrTrungwas consideredas a key contributor to create breakthroughs for this segment. With deep knowledge and experience gained from many years 188bet đăng ký the consumer goods segment, especially 188bet đăng ký the mineral water field, he took responsibility for restructuring the whole system of beverage segment of FIT Consumer, specifically applying to beverage products of KhanhHoa Mineral Water JSC (Vikoda), whose brand and distributiondevelopment are managed byFIT Consumer.

At the early period of involvement, MrTrungrecognizedirrationalities 188bet đăng ký Vikoda’ssales system. Specifically, the old business system applied branch model of state companieswas costly and difficult to managewhile lack of efficiency and autonomy 188bet đăng ký all sale systems. Hence, despite ofVikoda’s numerous competitive advantages (of which the most noticeable one is the possession of unique mineral water with a pH above 8.5, a well-known brand), its business performance was not proportioned with its potential.

With successful experiences 188bet đăng ký building and operating sales system according to distributor model 188bet đăng ký major corporations 188bet đăng ký domestic and abroad as well, MrTrung quickly grasped the situation,developed, and applied this system to Vikoda sales chains. The more active sales team with number of employees increased 3 times compared to the previous team had been set up with market coverage up to 50,000 points of salefor ON-Premise channel (direct consumption) & OFF-Premise channel (stores, grocery). Vikoda market instead of focusing mainly 188bet đăng ký KhanhHoa, South Central provinces, Central area, and Tay Nguyen had been expanded to the Eastarea, Ho Chi Minh, North CentralArea, and 188bet đăng ký the Mekong Delta 188bet đăng ký the upcoming time, Hanoi & the surrounding provinces.

188bet đăng ký the end of the first quarter 188bet đăng ký 2016, sales volume of Vikoda products increased 30%, and sales revenue increased by 60% over the same period last year. By this summer, Vikodawill have been expected getting a breakthrough 188bet đăng ký business performance